Wed, Apr 30 2025
OBEY X DE JEUGD VAN TEGENWOORDIG
This year marks the 20th anniversary of Dutch hip-hop surrealists De Jeugd van Tegenwoordig. We've been fans since their first hit song Watskebeurt in 2005, and we're proud to be their official merchandise partner for this milestone year.To kick off the collaboration, we're launching a special collection designed by the renowned independent graphic design studio, Experimental Jetset. This clothing collection is part of a larger visual system that also includes concert posters and a book cover. It's an honor to collaborate with two powerhouses like De Jeugd and Experimental Jetset to start this festive year.Keep an eye out—there’s more coming.@dejeugdvantegenwoordig
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