Fall 24 by Gem Hale

Discover the exclusive FC OBEY Collection, available only at our Amsterdam flagship store. Stop by and check out the collection in person.Runstraat 25 1016 GJ Amsterdam The Netherlands Tue - Sat: 10.00 – 18.00HSun - Mon: 12.00 – 18.00H Photos by: @texasschiffmacher Models: @basvanwelzen @pepijnvankempen @gunjerr @meis.vdberg @ryanisinthekitchen

For our Spring 25 collection, we collaborated with a talented team, including Amsterdam-based photographer Mette Krah. Driven by a passion for analogue photography, Mette develops and prints her film work in her own darkroom. Her versatility spans from press shoots to documenting punk bands in concert, bringing a refined touch to gritty settings. With a talent for enhancing contrasts and foreground details, this project marked her first editorial for a fashion label. For this campaign Mette chose to place the collection in a metropolitan setting, juxtaposing the delicate textures and tones of the cut-and-sew with a grittier, perhaps cinematic surrounding. She wanted to showcase the brink of Spring underneath a veil of mystique – bolstered by the unconventional forms of the Belgian backdrops. The talent that Mette shot in Brussels brought their vibrant energy from the music and skate industries. Mauro Ruberto is an avid skater and a close friend of ours. He has an energetic personality with a deep love for nature and music. Zoe Saidah is an Amsterdam-based DJ with London roots. Performing under the alias SAIDAH, she takes inspiration from the birthplace of garage, where high energy and four to the floor beats take center stage. Zoe aims to open up the UK scene to new audiences with a fresh sound and perspective. Logan Sharma, a treasured member of our team brought the video to life. Logan brings together his dual passions for filming and skating, combining creativity with dynamic energy. Along with managing the OBEY European website, he’s also deeply involved in skating and creating content for Blobstacle, showcasing his commitment to the skate culture and community. The music was done by Laurou, a Swiss-Finnish sound artist whose intricate sound design creates interpretative, whimsical spaces. Her practice explores the vastness of virtuality, morphing organic sounds into sculpted microtextural worlds. Deeply rooted in sonic intimacy and profound listening experiences, she performs with live electronics and DJ sets. Photographer:Mette Krah - @mettekrah Concept:Mette Krah - @mettekrahRyan Alexander - @ryanisinthekitchen Videographer:Logan Sharma - @blobstacle Sound Design:Laura Häberli - @lauroouu Models:Zoe Saidah - @saidah.worldMauro Ruberto - @mauroruberto

OBEY Korea FW ‘24 Women’s EditorialModel: @num.nuumHair/Make up: @idmakeupwakeupPhoto: @91jh @_injsjsVideo: @newbeans_Editor: @oilqpo @obeykoreaOBEY KOREA Hongdae Flagship Store74 Wausan-ro, Mapogu, Seoul12:00 ~ 21:00

From Nov 6 to Nov 12, the OBEY Art Space in Paris hosted BOOK, an event imagined by artist @victorunwin , Parisian bookshop @cahiercentral , and independent publisher @kermesse.cool timed with the creative energy in the city during Off Print Art Book Fair and Paris Photo. For six days, the whole art space presented a wide array of books, zines, vintage rarities, and artist editions selected by Victor Unwin. Art books, photo books, books on music, books on books — but also music on books, and merch on books including our collaborative BOOK limited edition hoodie available through Cahier Central Bookstore in Paris. It was a special week of presentations, launches, and talks centered around BOOKs by Simon Gerard (@kermesse.cool) Camille Drouet (@lalibrairieanticipations)Julien Achard (@cahiercentral )Victor Unwin (@victorunwin) We thank everyone for coming by and look forward to our next Paris Art Space event! Support independent publishing. \

From Nov 6 to Nov 12, OBEY art space in Paris will host BOOK, an event imagined by artist @victorunwin , Parisian bookshop @cahiercentral , and independent publisher @kermesse.cool. Cahier Central is a multifaceted platform dedicated to promoting and distributing independent publications. The project aims at supporting underrepresented contemporary artists and narratives. The idea developed into an overall approach to the industry — guiding visual artists and writers from ideation and publishing to sales. Victor Unwin is an artist based in Paris, France. He began his career as a filmmaker and artistic director for various creative agencies, music labels and brands, mainly focusing on arts, fashion, music, and luxury. In 2020 he shifted to a more personal artistic practice, based on video experimentations, nonlinear narratives, acousmatic compositions and research-based sculptural production. From a series of reality-fiction videos recorded on old VHS tapes, to a set of photographs engraved on black anodised aluminum slabs, Unwin finds meaning in the production processes of his works, waging materials as non-neutral sensorial links. In a dialogue between DIY techniques and new technologies, found footage and personal images, he develops an eclectic set of works aiming to tell stories and share feelings in unconventional ways. Complementarily to his practice and in a way to keep record of his experimentations, Unwin has been developing an editorial approach through books, zines and other experimental editorial objects. Kermesse is a publishing house focusing on contemporary creation. KERMESSE mainly does books, artist editions, and merch. Don't overthink this. BOOK is, really, what it says it is. During six days, the whole space will propose a wide array of books, zines, vintage rarities, and artist editions selected by Victor Unwin. Art books, photo books, books on music, books on books — but also music on books, and merch on books. A soon-to-be-announced program of launches and talks will complete this six-day event. Join us for the opening with drinks NOV 6 from 6-8pm. OBEY Art Space40 Rue Étienne MarcelParis

‘FREE TEKNO’ is a new project by Klasse Wrecks and Obey Clothing, inspired by the aesthetics and sounds of the free party scene that followed the demise of the Acid House explosion. This countercultural phenomenon transformed remote countryside locations across the UK and mainland Europe, bringing together anarchic youth subcultures driven by beats from Techno producers during the mid to late 1990s and early 2000s.For the collection’s photo editorial, the duo of label bosses Luca Lozano and Mr. Ho took a trip to the Peak District in Yorkshire and visited Surprise View, which previously had been a site of free parties. The ghostly images of Photographer James Winstanley capture the pair of artists in search of a party, a moment of solace or the way home.The capsule includes rave staples like hoodies, long sleeve shirts, tshirts and a patterned trouser as well as accessories like slipmats designed by Klasse Wrecks house designer PLANETLUKE.COM and produced by Obey Clothing. The drop is accompanied by a brand new EP by Luca Lozano and Mr. Ho who create their take on the sound of the free parties with their signature style.The FREE TEKNO Collection is available now on line and in stores. Video by @jamwinstan