OBEY SUWON FLAGSHIP STORE

We had an amazing time at this year's Down The Rabbit Hole Festival! We're thrilled to have been the official merchandise partner for the third consecutive year.We enjoyed unforgettable performances from Iggy Pop, FKA Twigs, Underworld, Massive Attack, and many others from an amazing lineup. Huge shoutout to everyone who swung by the merch stand! Whether you came for a chat, some good vibes, or to snag merch, we loved seeing so many of you rocking the 2025 OBEY x DTRH collection.

Can’t wait to see you again next year!Read more about Down The Rabbit Hole here.

Merci for celebrating Fête de la Musique with us!With music and community at the heart of what we do, celebrating our one year anniversary in Paris during Fête de la Musique was truly special.On June 21, our Paris store transformed into an open stage alongside the rest of the city and you all showed up to make it unforgettable. From the DJs to the dancing in the streets, it was a night we won’t forget. A big thank you to everyone who came through, and to the artists who brought the energy:
@izzylindqwister
@nastybrian
@gabriel1999999999
@debbyfriday
@1800bootyparis
@banklaady@roni_nza Until next time,OBEY Paris
40 Rue Étienne Marcel
75002 Paris

This year OBEY Clothing is back as the official merch partner for the Down The Rabbit Hole festival for the third time.Down The Rabbit Hole (DTRH) is a vibrant three-day music and arts festival held annually in early July at 'The Green Hills' in Ewijk, the Netherlands. Known for its curated balance of renowned headliners and emerging talent, DTRH offers a full sensory and communal experience set in a stunning natural landscape.Attendees often describe the atmosphere as whimsical and intimate, with fairy-tale charm, serene woodland pathways, and a plethora of spaces to unwind. The festival’s strong commitment to art, sustainability, and well-being makes it one of the most imaginative and beloved events in the Dutch festival calendar. It is this eccentric spirit and intimate set-up which makes our partnership feel so aligned. OBEY is honoured to collaborate with DTRH on exclusive merchandise reflecting the festival’s unique energy. Moreover, we have special artist collaborations this year. We hope to see you at The Green Hills the first weekend of July; it’s going to be fun. To give you a first glimpse, we headed into the woods with our friend and talented photographer Mette Krah, who beautifully captured the magical transition from day into night.This collection is exclusively available at the DTRH festival.

It was only natural for us to collaborate with our friend Isma, owner of CHOP CHOP LOVE—a natural wine bar in the heart of Paris’s 10th arrondissement, in Strasbourg Saint-Denis.Isma, along with his two partners Julien Pham and Ramy Ndione, also owns one of our favorite Parisian cafés next door: La Chope des Artistes. So when it comes to all things food and wine, we listen to Isma.For summer, we created a special orange sparkling wine from La Sorga, with a label designed by Paris-based artist and CHOP CHOP crew member Wu Yué. Yué is a multidisciplinary artist originally from Beijing who moved to Paris at the age of 8. He works across illustration, painting, animation, directing, and drawing—mediums that all reflect the essence of his creative world.The collaboration also includes a t-shirt designed by Yué and a limited-edition, upcycled crossbody wine bag made by our friends from Unbegun. Available June 25th exclusively at CHOP CHOP LOVE and OBEY PARIS Flagship store.

Ethical responsibility has been a foundational principle of OBEY since the beginning. That’s why we’re proud to work with a number of Fair Trade Certified factories. Look for our hang tags that identify these products made in accordance with globally recognized Fair Trade standards. These items are easily identified by the Fair Trade Certified™ logo on their hang tags and online product listings.What is Fair Trade?
Fair Trade is a market-driven model designed to empower workers and farmers, reduce poverty, and promote sustainable development. It ensures better labor conditions, environmental stewardship, and long-term community investment. For every OBEY Fair Trade Certified product sold, a percentage of the purchase price goes directly into a worker-controlled fund. These funds are then used to support the most pressing needs of their communities. This could be through it’s scholarships, transportation, healthcare, or emergency services.By choosing Fair Trade, you’re making a conscious decision to support the individuals who craft and cultivate the products you wear. Your purchase helps build stronger, more resilient communities around the world.Buy Fair. Be Fair.
Explore the OBEY Fair Trade Collection.

James Kerr, a Charleston, South Carolina native now living in New York City. By day, he works as a sound technician, but skating remains a big part of his identity. James got his tattoo after watching the OBEY Giant documentary. The story of Shepard Fairey, a fellow South Carolina native, struck a chord with him. The hometown connection and artistic inspiration made it an easy choice for James to commemorate the influence with a tattoo inked by a friend. Check him out as he shares the story behind his OBEY tattoo.