WHILE YOU WERE SLEEPING...OBEY ART SPACE BERLIN 'TRUE FEELINGS'

We’ve had the privilege of working with Cristian Bravo before and his perspective always brings something unexpected. This campaign follows his return to the desert, where past and present come into focus through the lens of his camera.“In 2010 the idea of living inside of the films i grew up watching remained inaccessible behind the glass of my tv screen. A screen similar to the one of my first ever camera, who at the time was just part of my cellphone, completely invisible to me until the second I landed in Las Vegas with my father, at 18 years of age. That was my first time flying internationally over the Pacific Ocean, something I’d never imagine possible outside of a dream. 15 years later I return to Las Vegas through the desert with Andrey, Rob, India, and Ron in March 2025 to continue this photographic exploration. A suitcase full of cameras and film stands by my side and my business card says "Photography by Cristian Bravo.”- Cristian Bravo@la_melancoliaOBEY Fall ’25 Collection launches August, 13th

We’re opening our doors at OBEY Art Space Berlin for ‘TRUE FEELINGS’, a group photo exhibition.   Art is a reflection of the human experience, shaped by memory, influence, and emotion.   For most artists, this emotional landscape becomes the foundation of their creative process. With this project, we aim to uncover the emotional layer behind the work and to understand how inner feelings are transformed into visual expression. Through their lens, we not only explore artistic process, but gain deeper insight into what it means to be human.   Introducing the artists:Sarah Zak worked as a professional hair and make-up artist, where she helped shape the polished, idealized images demanded by brands and media; beautiful, but often artificial, and ultimately in service of selling products. Over time, she realized her true desire was not to create beauty, but to show the kind of beauty that already exists. “I wanted to share my creativity freely,” Sarah explains. “Not just follow instructions, but capture beauty in an unfiltered way. That’s when I picked up an analog camera.” She began photographing the women around her; agency models, long-time friends, and even strangers she met on the street. Always with the same goal: to create a space where they could feel safe, comfortable, and seen as their true selves. Shot entirely on 35mm film, Sarah’s work is a celebration of realness and raw emotion. Her portraits are an ode to imperfection, filled with natural encounters and honest expressions. There’s no heavy editing, no forced posing, just a vibrant, fine art photography style that feels both personal and powerful. In a world dominated by filtered feeds and performative perfection, Sarah Zak’s images offer something rare: a visual relief.  Hannes Gade began his creative journey in design, later working as an art director in the fashion industry.  But over time, he felt the need to channel his eye for aesthetics and composition in a more personal, artistic direction which lead him to photography. Today, his work spans fashion, portraiture, and editorial, marked by a distinctive and refined visual style. Hannes’ visual language is clear and deliberate, often carrying a quiet intensity. Inspired in part by the structure and symbolism of ancient Greece, his compositions reflect a sense of formality and timelessness, whether for editorial commissions or personal artistic projects. What sets him apart is his ability to create authentic, intimate staging through close collaboration with his models. His photographs don’t just present people, they evoke connection.  Miriam Marlene is a Berlin-born photographer who conjures a visual world where fantasy and reality seamlessly intertwine. Her captivating images glow with a hazy, nostalgic glamour, drawing the viewer into a space shaped more by imagination than by lived experience.  Rather than documenting reality, Miriam builds her narratives from dreamlike fragments, where distorted fairytales, mythic elements, and surreal moods come together to form a rich, cinematic atmosphere. Her work evokes intimacy, sisterhood, unspoken bonds, and ritual, offering a glimpse into a world both mysterious and deeply personal.   Daan Dam does photography at its purest, capturing real connections, confronting situations and society's imperfections in cities, mostly Berlin- the city he is based in- and everywhere his travels take him.  What began on blurry nights out; using photography to piece together memories, has since evolved into his main mode of expression. A key strength of Daan’s work lies in his ability to connect with people from all walks of life. Whether it’s a chance encounter on the street or a studio shoot with a prominent cultural figure, his images are always grounded in authentic interaction. His personal work explores themes such as social inequality, inclusivity, and human vulnerability, yet his photos can be straight-up funny. This spirit carries through even in his more structured studio work, where he balances depth with levity. Recently, Daan has begun experimenting with new ways of bringing his images into the world, translating captured moments onto unconventional surfaces like concrete, breaking beyond the limits of print and canvas to explore texture, space, and permanence. @sarah_likesprettygirls @hanneshrg @miriam_marlene@daantjedamage  Opening reception: Friday, August 8th, 6–10 PM On view on weekdays until August 15th, 2–6 PM  OBEY ART SPACE BERLIN Inselstrasse 13, 10179 Berlin  Flyer by: @yourichapelle  

Jon’s a longtime fan from London whose tattoo is more than just ink. He’s been into Shepard Fairey’s work for over 20 years and sees the OBEY icon as a kind of personal guardian. From collecting tees and stickers to backing the message, Jon’s story shows how art hits deep and builds real community.

We had an amazing time at this year's Down The Rabbit Hole Festival! We're thrilled to have been the official merchandise partner for the third consecutive year.We enjoyed unforgettable performances from Iggy Pop, FKA Twigs, Underworld, Massive Attack, and many others from an amazing lineup. Huge shoutout to everyone who swung by the merch stand! Whether you came for a chat, some good vibes, or to snag merch, we loved seeing so many of you rocking the 2025 OBEY x DTRH collection.

Can’t wait to see you again next year!Read more about Down The Rabbit Hole here.

Merci for celebrating Fête de la Musique with us!With music and community at the heart of what we do, celebrating our one year anniversary in Paris during Fête de la Musique was truly special.On June 21, our Paris store transformed into an open stage alongside the rest of the city and you all showed up to make it unforgettable. From the DJs to the dancing in the streets, it was a night we won’t forget. A big thank you to everyone who came through, and to the artists who brought the energy:
@izzylindqwister
@nastybrian
@gabriel1999999999
@debbyfriday
@1800bootyparis
@banklaady@roni_nza Until next time,OBEY Paris
40 Rue Étienne Marcel
75002 Paris

This year OBEY Clothing is back as the official merch partner for the Down The Rabbit Hole festival for the third time.Down The Rabbit Hole (DTRH) is a vibrant three-day music and arts festival held annually in early July at 'The Green Hills' in Ewijk, the Netherlands. Known for its curated balance of renowned headliners and emerging talent, DTRH offers a full sensory and communal experience set in a stunning natural landscape.Attendees often describe the atmosphere as whimsical and intimate, with fairy-tale charm, serene woodland pathways, and a plethora of spaces to unwind. The festival’s strong commitment to art, sustainability, and well-being makes it one of the most imaginative and beloved events in the Dutch festival calendar. It is this eccentric spirit and intimate set-up which makes our partnership feel so aligned. OBEY is honoured to collaborate with DTRH on exclusive merchandise reflecting the festival’s unique energy. Moreover, we have special artist collaborations this year. We hope to see you at The Green Hills the first weekend of July; it’s going to be fun. To give you a first glimpse, we headed into the woods with our friend and talented photographer Mette Krah, who beautifully captured the magical transition from day into night.This collection is exclusively available at the DTRH festival.