RECYCLED DENIM

WE ARE INTRODUCING AN INNOVATIVE COLLABORATION BETWEEN REBLEND, THE MUNICIPALITY OF GRONINGEN, AND MAKERS UNITE, TO CREATE DENIM ENTIRELY FROM RECYCLED COTTON. BY COMBINING 50% POST-CONSUMER JEANS FROM GRONINGEN, MECHANICALLY RECYCLED IN FRANCE, WITH 50% REJUVENATED PRE-CONSUMER COTTON WASTE FROM BELGIUM, WE HAVE SUCCEEDED TO MAKE A REVOLUTIONARY CIRCULAR YARN. THIS YARN IS TRANSFORMED INTO DENIM IN ITALY USING THE ECO-FRIENDLY SMARTINDIGO PROCESS AND CRAFTED INTO CONTEMPORARY OBEY DESIGNS IN AMSTERDAM.

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