
Thu, Oct 23 2025
WHILE YOU WERE SLEEPING... “Photo Synthesis” at Fotografiska
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We are introducing an innovative collaboration between ReBlend, the Municipality of Groningen, and Makers Unite, to create denim entirely from recycled cotton. By combining 50% post-consumer jeans from Groningen, mechanically recycled in France, with 50% rejuvenated pre-consumer cotton waste from Belgium, we’ve have succeeded to make a revolutionary circular yarn. This yarn is transformed into denim in Italy using the eco-friendly Smartindigo process and crafted into contemporary OBEY designs in Amsterdam.
Partnering with ReBlend and Makers Unite, we have created a local loop by reusing textiles and repurposing materials previously considered waste, into raw materials for new textiles and products. This pioneering initiative transforms textile waste into contemporary, eco-friendly designs, made from 100% recycled cotton denim. Normally, recycled materials always need polyester for stability and strength, but this innovative method achieves the same results using 100% cotton, setting a new standard in the recycling process.
The project came to be after OBEY was left with a production batch of damaged goods, which felt like a big waste of material to just disregard. OBEY is now offering two of its classic styles, Easy Denim Pant and Easy Shirt Jacket, for its initial release with ReBlend. Featuring a light blue screen printed Icon Face labeling on raw 12oz denim. Available exclusively online and at OBEY Paris and OBEY Amsterdam flagship stores.
Video by Luca Shakison
Thu, Sep 19 2024

Thu, Oct 23 2025
WHILE YOU WERE SLEEPING... “Photo Synthesis” at Fotografiska
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Mon, Oct 20 2025
WELCOME TO OBEY - PERO ŠIMIĆ
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Fri, Oct 17 2025
JAMES WINSTANLEY FOR HOLIDAY 25
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Tue, Oct 14 2025
WHILE YOU WERE SLEEPING...OBEY ART SPACE AMSTERDAM MIDDLE DISTANCE BY RYAN HAWAII
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Thu, Oct 02 2025
Triple Trouble: Fairey, Hirst, Invader
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Wed, Oct 01 2025
OBEY ART SPACE AMSTERDAM: MIDDLE DISTANCE BY RYAN HAWAII
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