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Tue, Oct 01 2024

OBEY x ICP

OBEY and the International Center of Photography have teamed up together to offer a limited-edition shirt featuring photographer Feng Li’s, Mirror Girl—available exclusively at ICP’s shop (84 Ludlow St) while supplies last. Feng Li’s work is currently on view alongside 33 other street photographers’ images in ICP’s exhibition, We Are Here: Scenes from the Streets in New York. All funds raised by the shirt will be donated to ICP, registered 501(c)(3) non-profit. This is only the beginning of a larger collaboration between OBEY and ICP—slated to launch early 2025. "Photography has played a huge role in my artistic development and creative process, and I'm happy that OBEY is working closely with ICP on a series of upcoming projects. Their dedication to photography and the arts, as well as the opportunity they provide through their courses, workshops and community projects, are an important way to support the development of the next generation of photographers and visual artists.” - Shepard Fairey ABOUT ICP: The International Center of Photography is the world’s leading institution dedicated to photography and visual culture. Cornell Capa founded ICP in 1974 to champion “concerned photography”—socially and politically minded images that can educate and change the world. Through our exhibitions, education programs, community outreach, and public programs, ICP offers an open forum for dialogue about the power of the image.Model: @marzwrldbitchPhotography: m. iamartino + Anna Selle Feng Li, Mirror Girl, 2018 © Feng Li Martha Cooper, Kids climbing a fence in an abandoned lot, Lower East Side, NYC from the series Street Play, 1978. © Martha Cooper
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Mon, Sep 30 2024

Fall 24 by Gem Hale

Fall 24 captured by Texas born, Los Angeles based photographer and director, Gem Hale. Embracing his cultural roots as he journeys through the diverse landscapes of California, spanning from desert to coastline.
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Thu, Sep 19 2024

OBEY x ReBlend x Makers Unite

We are introducing an innovative collaboration between ReBlend, the Municipality of Groningen, and Makers Unite, to create denim entirely from recycled cotton. By combining 50% post-consumer jeans from Groningen, mechanically recycled in France, with 50% rejuvenated pre-consumer cotton waste from Belgium, we’ve have succeeded to make a revolutionary circular yarn. This yarn is transformed into denim in Italy using the eco-friendly Smartindigo process and crafted into contemporary OBEY designs in Amsterdam. Partnering with ReBlend and Makers Unite, we have created a local loop by reusing textiles and repurposing materials previously considered waste, into raw materials for new textiles and products. This pioneering initiative transforms textile waste into contemporary, eco-friendly designs, made from 100% recycled cotton denim. Normally, recycled materials always need polyester for stability and strength, but this innovative method achieves the same results using 100% cotton, setting a new standard in the recycling process. The project came to be after OBEY was left with a production batch of damaged goods, which felt like a big waste of material to just disregard. OBEY is now offering two of its classic styles, Easy Denim Pant and Easy Shirt Jacket, for its initial release with ReBlend. Featuring a light blue screen printed Icon Face labeling on raw 12oz denim. Available exclusively online and at OBEY Paris and OBEY Amsterdam flagship stores. Video by Luca Shakison
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Tue, Sep 17 2024

OBEY ART SPACE AMSTERDAM: MARICA

A few weeks ago, we had the opening event of the new collection by Marica.Marica is an Amsterdam based brand that believes in the power of connection. The brand is built on the principles of personal growth and collaboration, Marica translates these values into her fashion(shows). By creating a supportive environment, she aims to inspire others and foster a thriving creative community in Amsterdam. Besides the new collection there were performances by @alaidalee, @trxnztotheworld and @kymorasade.A big crowd came over to support and enjoy the evening.
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Thu, Sep 12 2024

FALL 24 EDITORIAL BY LUCA SHAKISON

For our Fall ’24 collection, we collaborated with Amsterdam-based director Luca Shakison. Luca drew his inspiration from the collection’s cut and sew pieces, emphasizing the soft knits, heavy denim, and modern fits that play a central role in the Fall ’24 collection. The location, with its wide variety of shapes, materials, and beautiful light, harmonizes with the key elements of this drop. The wooden and concrete accents elevate the pieces, creating a cohesive and striking visual narrative. Director - @shakisonlucaProduction company - @artillerie.tvProducer - @luc_hueberProduction manager - @svmwxlveDop - @jasperdekloetdpFocus puller - Lars InhulsenGaffer - @bramvanwoudenbergBestboy - @ravipiccoloLocation scout - @simply___allEditor - @shakisonlucaGrading - @cameronmarygoldSound Design - @camielmuiserMusic composition - @willemfeltzer
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Mon, Sep 09 2024

James Brown We Got To Change

I’m excited to collaborate with the James Brown estate and
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Tue, Aug 27 2024

HOMIES NETWORK X BIARRITZ POP-UP

To celebrate our summer pop in Biarritz we teamed up with Homies Network. @homiesnetwork is a collective of skaters and artists from NYC, together we hosted a special group art show at our Biarritz pop-up—curated by skater @tenzincm and videographer @kei.tsuruta. Together they brought an incredible mix of multimedia artwork by artists from both NYC and Paris.A huge thank you to everyone who came out to support our @homiesnetwork group show and all the artists involved. We had live performances by @girlsloveromsii + @pourlesrats and a dj set by @neilfaverisessadi. Big love to our friends @wallstreetskateshop_biarritz.Photos by @uglymongo + @bagnaule @lotsagirl@pourlesrats@atticustorre@markcuster@tenzincm@kei.tsuruta@tgip_@qquib@virginiemaufroyboulous@token_token_token 📸 @uglymongo + @bagnaule
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Tue, Aug 27 2024

OBEY PARIS STORE OPENING

On June 21st 2024, OBEY Clothing opened its new store in Paris. The turnout was insane and great to meet new friends and catch up with old. Make sure to stop by and check out the store when you’re in the neighborhood.@obeyclothingparis40 Rue Étienne Marcel
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Sun, May 12 2024

ARTIST FEATURE: CRISTIAN BRAVO

For Summer 24 we worked with Barcelona based artist and photographer, Cristian Bravo @la_melancolia. Cris is known for his mundane and creative vision of the world where everyday life and abstraction coexist in the same picture. Coming from a skateboarding background brings the spontaneity of the streets translated into an uncommon framing style that lives in both fashion and fine art world. Cris has been documenting life on earth for over a decade between Europe and the United States where his work has been exhibited and published worldwide. Filmed & Edited: @arcadidemiguel @halfinvisible.studio
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Fri, Apr 26 2024

KOREA SPRING 24 WOMEN'S EDITORIAL

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Tue, Apr 23 2024

OBEY TOKYO FLAGSHIP STORE

OBEY Clothing is proud to announce the opening of it's 4th flagship store.
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Thu, Mar 28 2024

OBEY Art Space: Taze Pop-Up

As an artist-based brand, the do-it-yourself mentality is in our DNA. We believe in supporting young individuals who create, connect and take opportunities when they arise. Taze and his friends from baccyardboys recognised being surrounded by talented humans and wanted to grant them an opportunity to exhibit their hard work. With the OBEY Art Space as his playground, he fused together a pop up filled with a diverse group of talents; art, music and clothing. We were proud to see the work of Brandon Senders, Jet, Tresor and Michelle Bergwijn in the Art Space alongside clothing collections by Tears, Tears of Joy, Boulevard and Isak Douah. Taze commenced the pop-up weekend with a wild opening party backed by many dj talents. Thanks to Zeger, Folake, Yentzyz and Styn for the great evening. After calling it a night, the party went on at kanaal40. Pictures by: @dayswithfay_ @munaychaz @log.of.p
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Thu, Mar 21 2024

OBEY x Napapijri SPRING 24 COLLECTION

Napapijri and OBEY introduce the second chapter of their collaboration. Blending outdoor aesthetics, utility details, and contemporary streetwear, the capsule presents a collection of styles that are equally suited for the outdoors and urban living. The visual campaign considers the central graphic within the clothing collection, Earth Crisis by artist Shepard Fairey. It symbolizes a bitter-sweet reflection of the concept of crisis and the positive impact that can be achieved from collaborative action. The Beeman is a symbol representing the very real issue of endangered species. Playing with surreal imagery and with the notions of amazement and memorization, it also calls upon hive mentality - the collective consciousness that emerges when a group of individuals come together to share thoughts, ideas, and information. The collaboration is available now online and at fine retailers worldwide.
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Wed, Mar 20 2024

Korea Spring ’24 Editorial

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Wed, Mar 13 2024

ARTIST FEATURE: ADALI SCHELL

For Spring 24 we worked with Adali Schell—a photographer from Los Angeles, California, whose work explores themes of community and togetherness within his upbringing in Southern California and family roots in rural Ohio. He's exhibited internationally at Rencontres d'Arles and Museum of Warsaw, and has published in The New York Times, the Atlantic, New York Magazine, Los Angeles Times and Wall Street Journal. He will be graduating with a Bachelor of Fine Arts from the UCLA later this year. Video & Muisc: @inspekleeStills: @andreytarasovs
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Tue, Jan 30 2024

OBEY x IAB STUDIO lookbook

Over two years since first collaborating, OBEY Clothing and IAB Studio offer a new release. This second collaboration is an extension of the poster campaign that was plastered on the streets of cities worldwide in 2021. With the passing of time, the posters naturally deteriorated, revealing images that reflected the changing seasons. This collection references the weathered poster’s iconography. Through the spectrum of grey colors and varied material stories, we wanted to express the roughness and gritty mood in this collaboration. Collection available exclusively at obeyclothing.com and OBEY flagship stores worldwide on Monday, February 12th
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Mon, Jan 22 2024

FROUKJE X OBEY

Last week we celebrated the 'Noodzakelijk verdriet' album presentation and the Froukje x OBEY collection release. We had a special evening in our OBEY Amsterdam store, when Froukje played a few songs from her new album ‘noodzakelijk verdriet’. Friends and family came to celebrate her new album and to check out the new album collection The next day we officially opened the Froukje x OBEY pop up store. A lot of her fans came by to meet Froukje and to get their hands on the new merchandise. We had a great morning and we thank you all for coming by! The pop-up store is open until February 4th. The Froukje x OBEY collection will travel along with Froukje on tour and is also available on line. Go to the Froukje x OBEY Collection Photos by Anne Breed
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Tue, Jan 16 2024

OBEY JAPAN — Silver No.22

Silver No.22 Tokyo based Fashion & Culture Magazine Photo @taksugitaphotoStyling @hayato_takadaHair & Make-up @mikioaizEdit @takayasu_yamada @rikako___97
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Wed, Dec 01 2021

OBEY POSSE:MARIPOSA

LISTEN NOW
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Fri, Oct 08 2021

OBEY AWARENESS: LINDZEY SCHAFFER

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Tue, Aug 17 2021

OBEY FALL 21 EDITORIAL BY FRANKIE PEREZ

FRANKIE PEREZ is a New York & Montreal based artist whose visual identity is informed by his background as a world class breakdancer. Both his photography and films carry a sense of motion while exploring fashion in a raw, youthful, and energetic style. His work has been featured in The New York Times, i-D, DAZED, The Face magazine, & Creative Review while also being commissioned by clients such as Converse, Maison Margiela, Reebok, Depop, VANS, Farfetch, Obey, & V Files. Currently Frankie has just self published his 1st photography book entitled “See Me Up? It’s ‘Cause I’ve Been Down” which is centered around the dance culture he grew up in. "The lamppost images were inspired by “Gone Missing” or “For Rent” signs one might come across while walking in the street. I had the intention of contrasting the mundane with the unusual or exciting by inserting what I thought would be out of the ordinary imagery into these everyday locations. I purposely wanted to do a few on streets where one might not expect to see an ad so that when I left the printed images on each of the lampposts it would unexpectedly add value to someone’s day because they ingested a different type of image that they may not be used to."- Frankie Perez OBEY FALL 21 EDITORIAL BY FRANKIE PEREZ
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Sat, Aug 14 2021

OBEY x Patty Morgan 'Bodyshop Artshow'

This month we are hosting the first show in our brand new Artspace in the Amsterdam Store. For this project we worked together with Patty Morgan who did a great job curating this art show with the works of 25 artists. Patty Morgan is an online platform that offers art pieces from progressive creators. To create a bigger audience for the amazing work in Patty Morgan’s collection, we teamed up using OBEY deadstock for upcycling and created a wearable art web shop, with the works and details from the 25 awesome artists, named the ‘BODYSHOP’. If you were able to get your hands on one of the unique items you can actually wear their web shop. There are only a few items left, so please check www.pattymorgan.net to see what’s still available. The art show is up till August 30. So please come and experience the works and our OBEY Artspace. @obeyartspace@patty_morganwww.pattymorgan.net
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Wed, Jul 21 2021

Shepard Fairey Collection Fall 21

We sat down with OBEY founder Shepard Fairey to discuss his graphics for the Fall 2021 season. In these videos we highlight four graphics, focusing on their origin's as fine art and their adaptation onto t-shirts. TUNNEL VISION RAISE THE LEVEL LOTUS ANGEL ENDLESS POWER
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Thu, Jun 24 2021

OBEY Flagship store furniture

For our second OBEY flagship store in Amsterdam all our furniture was designed by Amsterdam based design agency Studio Appelo and made by self-employed, young and Amsterdam based creatives. The shelves, signs, checkout and modular furniture are made by ‘Wellwellwell’, a company started because of the Corona crisis. Colin started ‘Wellwellwell’ together with Lorenzo Pinto. Colin is the owner of the bar, club and skatepark ‘Skatecafe’ in Amsterdam Noord. His friend and co-owner of Skatecafe Hugo de Jonge, worked there as a chef. Because they had to close down for several months, they started building furniture in their workshop behind the bar. Colin and Hugo both knew their way around with a welder and started to take orders. The OBEY shop was their first big order. For the modular furniture they asked their friend Eva to sculpt the top part of the metal boxes. Eva is a fine arts graduate, with Sculpture as her specialty. She made the sculptures all by hand. And gives the furniture a really nice, handmade look. Please go and have a look in our store and see what we are proud of. Come hang out, check the new collection and some cool Shepard art. https://www.instagram.com/studio_appelo/https://www.instagram.com/wellwellwell.nl/https://www.instagram.com/evavanessen/
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